Sustainable entrepreneuship - Startup trend for the future

In the modern era, where all activities and aspects of life revolve around two main factors, namely humans and the environment, sustainable development is considered an inevitable trend for all businesses. Simply put, sustainable entrepreneurship is about models, technologies, services, products, etc. that bring practical value, help improve the environment, and conserve natural resources. So why should startups choose the path of sustainable entrepreneurship?

Consumers have changed, become more responsible, and increasingly concerned about environmental and social issues. According to Nielsen's statistics on Vietnamese consumers in 2020, 80% of consumers are willing to pay more for products that are committed to being "green" and "clean," produced from environmentally friendly materials.

The sustainability of a business is not only to meet current needs but also to aim for long-term stability and development. In fact, according to statistics in the stock market, companies with sustainable goals have higher business performance than other companies by up to 11.7%.

Investors are increasingly favoring investment trends based on ESG (environmental, social, and governance) criteria rather than traditional financial indicators. According to Morningstar, in 2021, ESG funds attracted record-breaking capital flows, twice as much as the previous year. Net capital from investors poured into sustainable investment funds reached $51 billion, the highest level for the fifth consecutive year.

Sustainable entrepreneurship will become an inevitable trend alongside the cyclical economy. The goal of sustainable businesses is not only profit but also to create new value for the future.