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When asked about the issue of building a company culture, many CEOs and founders believe that it is something to be addressed later, after the business has overcome its initial difficulties and stabilized. Most of the time, the founder team will focus on developing products and markets, which is essential and necessary. However, directing and building a company culture from the beginning will give the company a foundation, spirit, and guidance for all activities.
What is company culture?
There are many different definitions of company culture. Each culture, with its different knowledge foundation, will have different perspectives on this concept. However, company culture can be understood as a system of values, standards, beliefs, and behaviors of the company, which govern the activities of all members in the company, shared by members and creating the unique identity of the company.
The importance of building company culture
Company culture plays a particularly important role in the sustainable development of a company. It is an extremely effective brand communication channel and is an intangible asset that the company possesses. Most successful companies focus on building a different environment compared to other companies.
For example, Google offers many interesting and special benefits to employees in the start-up community that originated from Google, such as free meals, valuable cash and non-cash rewards, high-level executive sharing sessions, or allowing employees to bring pets to work.
Company culture creates the unique personality and style of the company, providing stability and sustainability for the company. Cultural factors such as mission, vision, core values, business perspectives, behavior, communication methods, etc., all create a unique style for the company, help shape the company, distinguish it from other companies, and are the spiritual assets of the company.
Company culture motivates and drives the entire company. Company culture acts like a bonding agent that unites and consolidates the wills of members in the company, forming the foundation of spiritual strength and ideology for the entire company. In the difficult stages of start-ups, when the business is newly formed, the foundation of spiritual strength, especially the spirit of solidarity and the will to overcome challenges, helps the business grow rapidly.
Corporate culture attracts talent, improves employee loyalty. Employees now work not only for money but also for other purposes such as working environment, promotion opportunities, welfare, etc. An enterprise which is both economically secure and spiritually motivated will help employees stay loyal and long-term, they will strive to assert themselves and dedicate themselves to the common goal of the business.
Corporate culture builds trust and attracts customers and partners. All existing factors such as websites, social media, or intangible factors such as attitudes, manners, enthusiasm for customers, are the basis for customers and partners. business evaluation. Looking at successful brands in Vietnam such as VinGroup, Vinamilk, Mobile World, ... their common point is to build a corporate culture that gives customers trust.
So, what should be done to build a company culture for startups?
Shape the company culture before hiring any employee
The company culture should be derived from the founder, based on their personality, work style, and perspective. The company should choose employees who have the same vision, mindset, and ideals for work. This is especially important for startups when starting a business will encounter many difficulties, and the workforce will also be limited. Conflicts over culture, mindset, or work style will be a significant obstacle to building a company.
Choose the most suitable core values
There is no best or worst company culture, only the most appropriate one. Choosing core values must ensure that they are aimed at the company's goals, creating value and differentiation that no other company can copy. Core values are the soul of the company, shaping its culture, image, and personality. Some things will change (people, products, markets, etc.), but there are things that will endure, and that is the company's core values..
Building a company culture is not a short-term campaign for a few months or a year. It is a long process that needs to be carried out right from the start of the business and must be continuously improved and refreshed. This requires a lot of time and effort, not only from the leaders but also from the entire team. The result of building a company culture will be a solid foundation for the success and sustainability of a startup.
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